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This web site has the following in the homepage, "We treat you and your car like royalty at Royal Carwash! We are a family owned and operated carwash since 1994 with 23 years in the carwash business." We noticed that the web page also stated " Customer satisfaction is our priority." It also said " We offer the most economical and satisfying wash in Houston. Were constantly undergoing upgrades and renovations to better enhance your carwashing experience. FREE WASHES TO OUR TEXAS LAW ENFORCEMENT OFFICERS. Water blasters for tires and underbody." The header had houston as the highest ranking optimized keyword. It is followed by texas, car, and vehicle which isn't as ranked as highly as houston. The next words royalcarwashhouston.com uses is wash. car wash was included and might not be understood by search parsers.